Auto Ad Builder Supporting the Launch of the New Peter Vardy Website

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Auto Ad Builder Supporting the Launch of the New Peter Vardy Website

● Peter Vardy is one of the most visionary digital dealership groups in auto trade.

● The partnership sees Peter Vardy launch a new website with increased web traffic with help from Auto Ad Builder

● Peter Vardy has been a client of Auto Ad Builder since September 2015.

Auto Ad Builder by Eysys, is a leading provider of automated ad creation for paid search and Peter Vardy, one of the UK’s most exciting car retailers, have agreed on a partnership aimed at increasing web traffic and leads through the new Peter Vardy website (www.petervardy.com).

As part of the agreement, Auto Ad Builder will continue to provide Peter Vardy with an automated, self service, mass ad creation tool. The system has been specifically developed to make it quick, easy and effective to advertise stock online. The benefit from using Auto Ad builder is, it enables you to quickly generate thousands of ads and update them when a product’s price or availability changes.

Since the implementation of Auto Ad Builder at Peter Vardy, the car retailer has seen an increase in online conversions which has led to a recognised uplift in footfall and sales.

Euan A. Cameron, Head of Marketing and eCommerce at Peter Vardy explained, “the Auto Adbuilder system has allowed us to drive targeted paid traffic to our website on very specific stock items at a surprisingly low CPC. The system is powerful in that it can deep link ads into individual car pages, returning a better experience and higher conversion. Peter Vardy have been working with Eysys since the early days of the product and continue to explore new developments with them.”

Auto Ad Builder was established in 2014 and was specifically created for the automotive industry and over the years, the product has been continuously developed to become fully functional to work with complex and large data sets.

The new Peter Vardy website implements a host of brand new exciting features including video livechat, live vehicle valuation, personalised offer redemption codes, an intelligent banner system and a powerful new and used vehicle search
Carl Ackerman, Head of Sales for Auto Ad Builder, welcomed the project; ‘It has been great to work with Euan and the team during the launch of their new website and to continue helping them drive traffic to the site using our technology. Peter Vardy has been a continued supporter of our technology since its development in 2014 and we are very happy that we continue our relationship and deliver great ROI for them.

About Peter Vardy

Peter Vardy Ltd is a fresh and vibrant company and one of the most exciting new names in the motor retail industry. Peter Vardy comes with a refreshed approach to car sales and a mission to bring something different to both customers and colleagues.

With a passion about our industry we are determined to challenge the accepted way of doing things. We have scoured the UK to find the best practices in every aspect of the business and to ascertain how we can make ourselves a world class company.

Name: Euan A Cameron

Press Contact: euan.a.cameron@petervardy.com

Contact Number: 0141 773 6232
Press Kit: www.petervardy.com/about

About Auto Ad Builder

Auto Ad Builder automates the creation of ads from large data sources, at scale and almost at real time. They are highly detailed ads focussing on your products availability and the live or updated price.

Launched in the summer of 2014, after 7 years of development within an agency environment. The product was developed for the Auto Trade from the knowledge and understanding of the travel industry, of which Eysys is a specialist. Eysys quickly understood that it had the ability to help other vertical industries that wanted to advertise their complete and extensive stock catalogues with updated price and availability on an almost live basis. For more information watch this short video.

Name: Carl Ackerman

Press Contact: carl@eysys.com

Contact Number: 07817806266

Press Kit: https://drive.google.com/folderview?id=0B9KEDQEoLyyIZktGM0FKdHZnaEE&usp=sharing

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